Happy Thursday everyone! Hope today is a wonderful and productive day for you.

If you have known me for a while, you know what a "numbers geek" I am when it comes to advertising and media. I love analyzing data! I know. It's a sick, sick thing. This isn't that type of blog though. I am now going to say something I never thought I'd say in my 14 years as a marketing professional. 

I have come to realize that while ratings, metrics and research are important; there's a lot of other powerful elements to consider in order to create an effective marketing strategy. And some of the most important elements are so simple that we don't even think about them.

I ran across a short video called, "Smile and Move" last night, and it made me think. There really is alot of power behind a simple geniune smile. 

People have admitted to finding "love at first sight," because their spouses smiled at them from across the room. And smiles are contagious! Your sincere smile has the power to change your mood as well as the moods of anyone whom you extend it toward. A geniune outpouring of joy has the strength to change someone's day. If that happens at the right moment, you never know. It just might change someone's life. 

So, don't underestimate the power of your smile as a VERY small, but quite important element in your marketing plan. Do what you love. Have fun. Smile. And watch your business soar to new heights and the lives you touch improve, all because you did something you love. 

I have posted the video below. Watch it. Smile. And post your comments. You never know whose life you may change. 

All my best,

Tammy